My Name is Jerone
The dawn of “Fourth Wave” coffee is breathing down our necks. It seems as though every week now there is some breakthrough or some great new thing happening either at the farm level or in the cafe. When these things happen, it can either be celebrated or cause confusion and conversation from coffee companies as they figure out how to play catch up. It’s interesting however, that despite the trends that come and go in coffee there will always be one thing that stays the same, the barista is very important.